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AMZE customer relationships

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AMZE: From Wine Direct-to-Consumer to Creator Merchandising — how customer deals are reshaping the revenue mix

Amaze Holdings monetizes through a hybrid model: direct-to-consumer (DTC) and wholesale sales of branded wines, while increasingly selling merchandising and creator-commerce services to events, media partners, and platform operators. Recent FY2026 announcements position Amaze as an active commercial partner across music festivals, streaming platforms, and digital brand operators—an expansion that shifts revenue levers from pure beverage sales toward higher-margin branded merchandise and platform integrations. For investors and operators, the question is whether these partnerships meaningfully diversify revenue and reduce distribution concentration risk, or simply decorate a fragile top line driven by a small set of wholesale accounts.

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What the company sells and how it gets paid

Amaze retains a dual monetization posture. On one hand, the company generates revenue from wine sales through wholesale distributors and its DTC channels (club memberships and the company website). On the other hand, Amaze is executing a services-led play: operating branded merchandise programs, marketplace expansions, and software integrations that are monetized via sponsorship fees, merchandise margins, and partnership revenue shares. This blended model creates upside in gross margin relative to wholesale wine sales but introduces execution and concentration risks tied to event and platform partners.

Customer relationships that matter right now

Below are every customer/partner relationship surfaced in FY2026 reporting and press coverage, with a concise commercial takeaway and source for each.

Winter Music Conference (WMC 2026)

Amaze is the official branded merchandise partner for the Winter Music Conference 2026, providing merchandising services for the Miami event scheduled March 24–26; this is a clear sponsorship and service contract aimed at event-driven merchandise sales. According to a GlobeNewswire press release and related news coverage in March 2026, Amaze positioned itself as WMC’s official merchandise sponsor (FY2026, GlobeNewswire / StockTwits).

Loaded Dice Entertainment

Amaze partnered with Loaded Dice Entertainment as its official merchandise partner, signaling continued focus on entertainment-tour and event merchandising opportunities that generate short-run, high-visibility product sales. Coverage of the partnership was reported in StockTitan’s FY2026 news roundup.

Digital Brands Group (DBGI)

Amaze announced a strategic partnership with Digital Brands Group to expand the Teespring Marketplace, indicating marketplace distribution and potential revenue-sharing arrangements to grow merchandise SKU exposure. This relationship was noted in StockTitan’s FY2026 reporting (inferred symbol DBGI).

Live Current Media (LIVC)

Amaze entered an exclusive arrangement to operate merchandising software for Live Current Media, initially focused on the Kast streaming platform; the deal ties Amaze’s platform services to a streaming operator and suggests SaaS-like or service-fee revenue streams. This partnership was reported by StockTitan and references Live Current Media (inferred symbol LIVC) in FY2026.

TuffnUP

Amaze powered a limited-edition TuffnUP collection tied to creator Joe Rauth, demonstrating the company’s ability to execute creator-driven capsule merchandise drops that monetize creator fanbases directly. StockTitan coverage from February/March 2026 highlights this executed campaign (FY2026).

Adobe Express (ADBE)

Amaze expanded its relationship with Adobe Express via an add-on experience, integrating Amaze’s commerce capabilities into Adobe’s creative platform and enabling creators to convert designs into merch; this represents an integration play that scales creator-to-commerce conversion. The partnership surfaced in StockTitan’s FY2026 summaries (inferred symbol ADBE).

Jamvana

Amaze announced a strategic partnership with Jamvana, a music services platform for independent artists and labels, to bring merchandising and commerce solutions to musicians — aligning Amaze with the music distribution and promotion ecosystem. This was reported in StockTitan’s FY2026 coverage.

Outlaw Music Festival Tour 2025

Amaze was named an Official Sponsor and Exclusive Branded Merchandise Partner for the Outlaw Music Festival Tour 2025, which provides recurring festival merch revenue and brand visibility tied to touring audiences. StockTitan listed this sponsorship among FY2026 partnership disclosures.

Jedari Technology, Inc.

Amaze referenced collaborations with Jedari Technology to integrate e-commerce and creator tools, indicating partnerships to bundle services and broaden product capability sets available to creators and artists. This example was cited in StockTitan’s FY2026 narrative.

OpenWav.AI

Amaze announced work with OpenWav.AI to provide AI-driven tools for musicians and artists, signaling product augmentation that could increase platform stickiness and enable premium service monetization. StockTitan’s FY2026 reporting included this collaboration as an example.

Fresh Vine Wine

Amaze collaborated with Fresh Vine Wine to create a limited-edition 10th anniversary Napa red, indicating continued core product activity in branded wine production and limited-edition SKUs that can be sold through DTC and wholesale channels. This partnership was described in StockTitan’s FY2026 reporting.

How these relationships change the operational picture

These partner relationships collectively indicate a deliberate pivot toward creator-powered commerce and event-driven merchandising layered on top of an existing wine business. The commercial implications are:

  • Higher-margin service and merch revenue if Amaze can scale recurring partnerships and marketplace integrations (Adobe Express, Digital Brands Group).
  • Event and creator concentration risk because festival sponsorships and creator drops are episodic; revenue dependent on event cadence and campaign performance.
  • Platform and integration upside from deals with Adobe Express, Live Current Media, and OpenWav.AI that can drive recurring fees and broaden distribution.

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Company-level constraints and risk signals

Amaze’s filing-level excerpts show structural constraints investors should weigh:

  • Distribution concentration is material. For the year ended December 31, 2024, 80% of wholesale revenue came from four customers, and those customers represented 25% of receivables, signaling high counterparty concentration that compresses resilience in the wholesale channel.
  • Wholesale distribution is critical but not mature. The company relies heavily on statewide distributors to resell alcoholic beverages, creating operational dependence on a third-party reseller network.
  • DTC is higher margin and strategically important. DTC sales generated the bulk of revenue in fiscal 2024 ($254k vs. $46k wholesale), and management intends to invest in DTC capabilities — a ramping channel that reduces reliance on distributors if execution succeeds.
  • Geographic footprint remains North America-centric, with distribution across the United States and Puerto Rico. That limits overseas diversification but keeps supply chain complexity contained.
  • Counterparty mix includes both individuals and large distributors, indicating Amaze functions as both seller (product-centric) and service provider (merchandising/partnerships).

These constraints point to an operating model that is commercially opportunistic but operationally concentrated: scaling creator-commerce requires platform integration and repeatable partner programs, while the legacy wine business still exhibits concentrated wholesale risk.

Investment takeaways and next steps

  • Bull case: If Amaze converts partnerships with Adobe Express, Digital Brands Group, and streaming platforms into recurring commerce fees and marketplace volume, margin expansion is credible and DTC/merchandising can materially diversify revenue.
  • Risk case: Continued wholesale concentration and episodic event revenue create cashflow volatility; failure to convert one-off sponsorships into repeatable revenue will keep the top line fragile.
  • Actionable next steps for analysts: Monitor quarterly revenue breakdowns between DTC, wholesale, and partnership services; track receivable concentration trends and any disclosures tying partner deals to recurring fees.

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Bold relationships and concentrated distribution define Amaze’s near-term thesis: the company is trading legacy beverage exposure for a services-forward revenue mix — the upside hinges on converting partnerships into reliable, repeatable commerce flows.