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MYSZ customer relationships

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MYSZ customers relationship map

My Size Inc (MYSZ): Customer Map and Commercial Thesis for Investors

My Size Inc operates a multi‑arm fashion‑technology group that monetizes through B2B SaaS licensing (Naiz Fit / MySizeID), direct e‑commerce resale and distribution (Orgad, 10peaks), and a managed second‑hand marketplace (Percentil). Revenue flows are a mix of recurring subscription fees for enterprise sizing and one‑time/transactional income from resale and distribution channels; corporate filings show a heavy U.S. revenue concentration that drives near‑term cash dynamics. For a concise view of coverage and signals, visit https://nullexposure.com/.

How My Size makes money and why customers matter

My Size sells measurement and size‑recommendation technology into apparel and footwear retailers through Naiz Fit (a subscription B2B SaaS product) and licences MySizeID to brands and platforms. The company also operates distribution/resale businesses—Orgad and 10peaks—which generate third‑party seller revenue and provide channels to test product integrations and margin expansion. Percentil, a managed second‑hand marketplace, represents a strategic play into EU circularity programs that can unlock recurring marketplace fees and commercial partnerships with major European retailers.

Financial context anchors the commercial narrative: trailing revenue is small (RevenueTTM ~$9.36m) with negative margins, and the company reports significant concentration in the United States (91.64% of 2024 revenues), which shapes both customer priorities and expansion strategy.

Company‑level operating signals investors should track

  • Contracting posture: My Size’s core product is structured around a subscription B2B SaaS model for Naiz Fit, which creates predictable ARR potential but requires enterprise sales cycles and retention management.
  • Customer profile: Management explicitly targets large enterprise retailers, with ongoing discussions referenced for U.S. Tier‑1 deployments; enterprise adoption is essential to scale SaaS economics.
  • Geographic concentration and expansion: North America is dominant today; the company is pursuing EMEA and LATAM expansion through Percentil and distribution arms, which introduces execution risk but also addressable markets.
  • Business mix and roles: The group combines licensing (licensor), platform services (service provider), and reseller/seller activities—this diversity expands revenue channels but complicates margin normalization and comparability.
  • Materiality & concentration risk: Company filings label revenue concentration as material in the U.S., making customer churn or marketplace headwinds in that geography a high‑impact risk.
  • Stage & maturity: The business operates active commercial relationships across brands while also maintaining prospect pipelines with Tier‑1 retailers; enterprise deals will determine inflection points for margins.

For ongoing monitoring, subscribe to company newsflow or check strategic updates at https://nullexposure.com/.

Customer and partner map — every named relationship from recent reporting

Below are plain‑English summaries of every counterparty mentioned in the collected customer‑relationship results, with source references.

  • CMP — EyeFitU’s customer roster includes CMP and these assets are targeted for integration into Naiz Fit to expand sizing capabilities and reach (Desert Sun press release, May 3, 2026).
  • Levi’s — Listed among Naiz Fit’s more than 70 enterprise clients, Levi’s is cited as a headline retail partner for My Size’s B2B SaaS sizing solution (NewMediaWire / PR Newswire, March 2026).
  • Desigual — Named as an enterprise Naiz Fit client and a participant in Percentil resale/circularity pilots (NewMediaWire / PR Newswire, March–May 2026).
  • Moschino — Cited as one of the enterprise customers using Naiz Fit for size and product intelligence (NewMediaWire, March 2026).
  • Canali — Identified as an enterprise Naiz Fit client in company press coverage listing more than 70 enterprise customers (NewMediaWire / PR Newswire, March 2026).
  • Kiabi — Included among Naiz Fit’s enterprise client list referenced in press materials (NewMediaWire, March 2026).
  • C&A — Percentil’s marketplace supports circularity programs for C&A, positioning My Size in European reuse initiatives (Percentil press reporting / Sahm Capital, Jan–Mar 2026).
  • Springfield (Tendam Group) — Percentil completed pilots with Springfield that My Size presents as validation for its reuse marketplace model (CityBiz / PR Newswire, 2025–2026).
  • Fabletics — Distribution and retail subsidiary 10peaks has signed agreements to distribute Fabletics in regional markets and uses My Size sizing tech in retail operations (CEO disclosure / TipRanks / The Globe and Mail, March 2026).
  • WorkWear Group — My Size reports a commercial footprint in APAC including WorkWear Group as a customer in Australia (Sahm Capital feature, Jan 2026).
  • R.M. Williams — Cited alongside WorkWear Group as an Australian retail customer that leverages My Size services (Sahm Capital, Jan 2026).
  • 7 For All Mankind (Brazil) — Historical licensing of MySizeID to the brand’s Brazil operation is recorded in earlier press (Israel Hayom, 2022).
  • Amazon (AMZN / Amazon Marketplace) — Orgad and Percentil both use Amazon channels for resale and overstock distribution; Orgad sells through Amazon marketplaces as part of omnichannel operations (Tech EIN News / Finviz reporting, March 2026).
  • Orgad — Acquired by My Size; Orgad integrates MySizeID into its omnichannel e‑commerce platform and contributed seller revenue (PR Newswire acquisition release; TradingView reporting on FY2025 results).
  • Isay — The Danish brand Isay appears on historical lists of companies that adopted MySizeID for virtual measurement (Apparel News, 2021).
  • Habillez‑moi — French retailer cited among early adopters of MySizeID (Apparel News, 2021).
  • La Pièce — French retailer included in historical MySizeID adoption lists (Apparel News, 2021).
  • Penti — Turkish swim and lingerie company listed among adopters of the MySizeID solution (Apparel News, 2021).
  • Nocturne — Turkish ready‑to‑wear line recorded as a MySizeID adopter in earlier reporting (Apparel News, 2021).
  • U.S. Polo Assn. — Named as one of the global adopters of MySizeID in earlier press (Apparel News, 2021).
  • Assos — Listed among EyeFitU’s relationships that My Size is seeking to acquire and integrate into Naiz Fit (PR Newswire / Desert Sun, March–May 2026).
  • Ecoalf — Included in EyeFitU’s customer roster targeted for acquisition integration to expand Naiz Fit’s global footprint (PR Newswire, May 2026).
  • Odlo — Named in EyeFitU asset acquisition disclosures as an established partner to be integrated into Naiz Fit (Sahm Capital / PR Newswire, March–May 2026).
  • Paul & Shark — Included in EyeFitU’s international brand relationships slated for integration with Naiz Fit (Desert Sun / PR Newswire, May 2026).
  • POC Sweden — Identified as an EyeFitU partner in the proposed asset acquisition to bolster Naiz Fit (PR Newswire, May 2026).
  • Giant — Listed among EyeFitU’s established sportswear relationships that Naiz Fit will absorb upon asset acquisition (PR Newswire / Desert Sun, May 2026).
  • HEAD — Named in EyeFitU’s roster and referenced as a target for Naiz Fit expansion via the proposed asset acquisition (Sahm Capital / PR Newswire, March–May 2026).
  • X‑Bionic — Distribution partner for 10peaks’ regional retail operations, according to company subsidiary disclosures (Desert Sun / Sahm Capital, March–May 2026).
  • Fitvilly — Included among brands distributed by 10peaks across the Israel/Med region (Sahm Capital / Desert Sun, 2025–2026).
  • Rigorer — Reported as a 10peaks distribution partner and contributor to subsidiary retail revenue (TipRanks / The Globe and Mail detailing CEO remarks, March 2026).
  • Craft — Cited among distribution agreements held by 10peaks (Desert Sun press materials, May 2026).
  • Percentil — My Size subsidiary operating a managed second‑hand marketplace across Spain, France, Germany and Italy, used to deliver circularity programs to brands (Percentil / Sahm Capital, Jan 2026).
  • Tendam Group — Referenced through its Springfield brand pilots with Percentil validating demand for reuse programs (CityBiz / PR Newswire, 2025–2026).

Investment implications and risk checklist

  • Commercial leverage requires enterprise wins. Naiz Fit’s subscription economics depend on scaling across large retailers; conversion of pilot relationships into multi‑year contracts is the primary value trigger.
  • Revenue concentration is a headline risk. With the U.S. accounting for the vast majority of revenues, geographic diversification execution is a critical KPI.
  • Complex portfolio mix creates both optionality and execution drag. Distribution and resale arms provide short‑term revenue but complicate margin recovery and reporting comparability.
  • M&A and integrations are growth levers. The EyeFitU assets acquisition (LOI) and Percentil/Orgad playbook increase addressable market but require earnest integration to deliver promised capability and customer retention.

Conclusion: My Size sits at the intersection of retail SaaS and commerce—enterprise SaaS adoption and successful integration of acquired assets will be the decisive catalysts for valuation re‑rating. For continual coverage and data‑driven signal alerts, see https://nullexposure.com/.

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