MySize (MYSZ) — Supplier Relationships That Drive Distribution, Tech, and Investor Access

MySize operates as a hybrid technology and resale platform operator: it monetizes through SaaS/licensing of its Naiz Fit sizing engine for retailers, platform take-rates and resale margins via its Percentil resale business, and strategic partnerships that extend distribution and product capability. The company offsets inventory exposure through marketplace logistics while outsourcing key infrastructure and investor-facing services to third parties, which concentrates operational risk in a small set of external providers. For a deeper supplier map and ongoing monitoring, visit https://nullexposure.com/.

How MySize uses partners to scale distribution and reduce capital intensity

MySize has structured growth around partnerships rather than heavy in‑house retail logistics. Percentil, the resale arm, uses Amazon Marketplace and Fulfillment by Amazon to scale European distribution and lower inventory carrying risk, while product integrations (virtual try-on) and investor communications are delegated to specialist vendors. This mix reduces capital intensity and accelerates market access, but it concentrates execution risk in external suppliers.

• Key takeaway: the company’s operating model trades direct control for speed and lower capital requirements, increasing vendor criticality and third-party dependency.

Amazon / Amazon Marketplace — the distribution lever

Percentil expanded second‑hand fashion distribution across Europe via Amazon Marketplace, initially in Spain, and MySize leverages Fulfillment by Amazon to limit inventory exposure while using its Spain operations as a sizing-solutions hub. According to a Sahm Capital press release in January 2026, Percentil launched Amazon Marketplace distribution starting in Spain, and a TradingView summary of MySize’s SEC 10‑Q for FY2025 noted the company’s use of Fulfillment by Amazon to reduce inventory risk. (Sources: Sahm Capital, January 2026; TradingView coverage of FY2025 10‑Q.)

Why this matters: Amazon brings scale and logistics but shifts control of fulfillment and customer experience to a critical third party.

Casi Nuevo — operational capacity added through acquisition

In May 2025 MySize acquired a production unit from Casi Nuevo that included warehouse infrastructure and equipment, directly enhancing operational capabilities for its resale platform. This was disclosed in MySize’s FY2025 filings and summarized in trading coverage. (Source: TradingView coverage of FY2025 10‑Q.)

Why this matters: The Casi Nuevo asset provides in‑house capacity that complements marketplace fulfillment, reducing sole dependence on external logistics for certain flows.

Aiuta — virtual try‑on integration to reduce returns

MySize integrated Naiz Fit’s size recommendations with Aiuta’s virtual try‑on capabilities to address returns and excess inventory, creating a combined solution for retailers to improve conversion and lower return rates. This integration was announced in a FY2025 press release covered by Yahoo Finance. (Source: Yahoo Finance, FY2025 press release.)

Why this matters: Product integrations like Aiuta strengthen the product stack sold to retailers and create stickier SaaS relationships, increasing the value of MySize’s core technology to customers.

B2i Digital — investor communications and reach

MySize engaged B2i Digital to extend its investor communications reach to a broader investor audience as the company scales revenue and improves operating leverage, according to a FY2026 release. (Source: NewMediaWire / B2i Digital announcement, FY2026.)

Why this matters: B2i Digital is a distribution partner for investor relations, not an operational vendor, but it shapes investor perception and can influence access to capital and secondary market liquidity.

VStock Transfer, LLC — transfer agent for shareholder logistics

For its reverse stock split, MySize’s transfer agent VStock Transfer, LLC handled instructions and certificate exchanges for shareholders holding physical stock certificates, as noted in the company’s FY2024 press release. (Source: PR Newswire, FY2024.)

Why this matters: Transfer agent relationships are administrative but important for corporate actions; reliable execution matters in corporate reorganizations and shareholder record‑keeping.

Kingsdale Advisors — proxy solicitation and litigation interface

Kingsdale Advisors served as MySize’s proxy solicitor during a contested proxy matter and was listed as a contact point for stockholders in a FY2021 disclosure tied to litigation with an activist group. The company filed suit related to the proxy contest and identified Kingsdale as its proxy solicitor in those filings. (Source: PR Newswire, FY2021.)

Why this matters: Engagement with proxy solicitors and legal advisors is a sign of governance stress and investor activism; that history should inform governance risk assessment.

Company-level operational constraint to monitor

Company disclosures indicate that MySize relies on third‑party hosting and cloud computing providers to operate certain aspects of its business. This is a company-level signal from its public filings and reflects the firm’s contracting posture.

• Contracting posture: Outsourced hosting implies operational dependency and commercial contracts rather than owned infrastructure.
• Concentration risk: If a small set of cloud providers or hosting vendors dominate those services, outage or pricing changes are amplified.
• Criticality: Hosting and cloud services are mission‑critical for SaaS delivery and marketplace operations.
• Maturity: Outsourcing reduces capital expenditure and accelerates time‑to‑market, consistent with a growth‑stage operator trading control for scalability.

Investor implication: Monitor vendor concentration and contract terms in future filings and risk disclosures; hosting outages or abrupt pricing shifts at key providers are a higher‑impact scenario given the company’s externalized infrastructure.

Take a closer look at MySize’s supplier footprint and governance signals at https://nullexposure.com/.

What investors should watch next

• Track FY filings and 8‑K level disclosures for material vendor concentration or extended service‑level incidents with major partners.
• Monitor Percentil’s Amazon rollout cadence and whether MySize shifts more volume to its acquired Casi Nuevo capacity to regain control over fulfillment economics.
• Watch product partnership announcements for additional integrations like Aiuta that increase SaaS stickiness and customer lifetime value.
• Observe governance developments tied to investor relations vendors and proxy advisors; past activism and litigation highlight shareholder engagement risk.

Bottom line

MySize runs a capital‑light, partnership‑driven model that accelerates distribution and product capability while concentrating operational risk in external suppliers. The Amazon relationship and the Casi Nuevo acquisition are complementary levers—one for scale, one for control—while integrations like Aiuta and services such as VStock and Kingsdale support product and corporate functions. Investors should weigh lower capex and faster scaling against vendor criticality and concentration risk, and watch filings and press releases for changes in supplier posture or contract exposures.

For a supplier‑level monitoring playbook and ongoing alerts, visit https://nullexposure.com/ and review our supplier relationship intelligence.